Realtime emotional data analytics & zero-question research

Emotion is the Superglue of Brands.

Yawye is a zero-question digital research experience that measures the authentic feelings of next-gen consumers.

The Tool You Turn to Before You Set Strategy

Our SaaS Suite for Enterprise

Yawye measures how people are feeling about your brand, always in context, always at scale, and always fast.

Brand Emotional Signature

What drives the LTV of customers with your brand? Discover your emotional North Star along with the relevant Constellation of Emotions from 1,000 of your best customers. We then measure how all market comms sync to that signature, and deliver the actionable insights required to drive strategy and creative briefs that will optimize loyalty and sales.

Competitive A/B Testing

Compare the emotional strength between your brands and their fiercest competitors with first-party data. Receive very clear competitive opportunities and threats to win new customers and retain current ones. We measure, sectionalize, and score how target consumers are feeling in response to existing brand content, breaking it down with demographic segmentation and insights.

Brand Emotional Bond (BEB)

Realtime brand heath requires an “always on” application. We baseline and then track on a monthly basis the strength and weakness of your brand across all public-facing communications. This brings you actionable data for cross-functional teams including sales, marketing, finance, investor relations and the C-Suite.

What We Deliver

We publish emotional bond dashboards.

We measure how your consumers, investors and employees are feeling about your company, and score the strength of their feelings from 0-100.

Samples from our employee emotional bond dashboards — click on an image to zoom in for more detail.

How it Works

Zero Question Research for Digital Natives

Yawye gamifies the experience of measuring how people are feeling, creating a natural, engaging process for Gen Z, Milennial and Gen X users to express their emotions about your brand in real time, always in context and always at scale.

Emoji

We unleash the power of the fastest growing language history: emoji. This empowers Millennial and Gen Z audiences to express their emotions in their digitally native, intuitive way.

Data Science

We leverage first-party, crowdsourced data on demographically and culturally authentic meanings and feelings behind emoji expression to build bespoke models that measure and score user emotions, at scale and very fast.

The Yawye Experience

We apply our Yawye UX on top of short brand video stories drawn from existing content, influencer ads, PR clips, and more. Without asking a single question, we harvest user responses in realtime and at scale, aggregating with precise, second-by-second context the emotions your content evokes.

Modern Panels

Diverse, scaleable, and targeted to your needs in a way that goes far beyond “rounding up the usual suspects”.

What We Measure

Yawye is a zero-question digital research experience that measures the authentic feelings of next-gen consumers.

Brand Emotional Bonds
A Brand’s Emotional Signature informs strategic positioning and delivers the following benefits:

  • Aligns all marketing and sales stakeholders around the brand emotional blueprint (BEB)
  • Delivers clear strategic direction on the emotions marketing must evoke to optimize loyalty (LTV) and sales
  • Informs actions, timing, and fiscal resource allocation to reach the desired positioning
  • Baselines your brand’s competitive emotional positioning and feeds our A/B application, which can quickly assess your brand emotional bond signature vs. that of fierce competitors, identifying opportunities and threats
For Brand and Agency Partners
A Brand’s Emotional Signature informs strategic positioning and delivers the following benefits:

  • Aligns all marketing and sales stakeholders around the brand emotional blueprint (BEB)
  • Delivers clear strategic direction on the emotions marketing must evoke to optimize loyalty (LTV) and sales
  • Informs actions, timing, and fiscal resource allocation to reach the desired positioning
  • Baselines your brand’s competitive emotional positioning and feeds our A/B application, which can quickly assess your brand emotional bond signature vs. that of fierce competitors, identifying opportunities and threats
Custom Yawye Metrics
Measure and score what people feel about product innovation, test content, recruitment & retention tools, or social policies.
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