Yawye.ai Emotional Data Analytics
You may already know what people think.
Now, are you ready to measure how they feel?
What We Do
We Measure Feelings
We believe emotions powerfully drive people’s behavior. Yawye is a digitally native experience that measures how people really feel about the most important issues to your brand or political campaign.
Solving The Say-Do Gap
When people say one thing
then do something different
By eliciting emotions without asking questions, the Yawye experience uncovers how people are authentically feeling. Yawye creates an original emotional analytic dataset to inform your communications strategy. We close the say-do gap.
How It Works
Translating Emoji into Emotions
In Yawye’s cloud-based platform, users are invited to click emoji moment-by-moment in response to any visual content—anonymously and at scale.
We look for the moments during the video story where feedback explodes, unpacking the meaning of tens of thousands of responses with our cloud-based intelligence.
Other tools ask questions, but only Yawye uncovers authentic feelings.
Dramatically sharpen authentic engagement with Millennials and Gen Z
Yawye gamifies the experience of providing feedback for digital natives.
Drive targeted audience behavior
Rapidly Measure Shifts in How Your Audience is Feeling
Yawye’s cloud-based platform gives you the tools to go from research to insights in less than a week.
What it’s like to Yawye
Yawye is a digitally native experience, not a survey.
If you can stream it, you can Yawye. Users may engage from any device they choose, sharing how they feel in realtime by clicking emoji.
Where We Come In
The Tool You Turn to Before You Set Strategy
By measuring how users are feeling in response to your content moment-by-moment, Yawye is a quantum leap beyond legacy tools including surveys, focus groups, and polls. With Yawye, you’ll identify the most important emotional triggers of your audience, and how to most effectively engage them to drive behavior.
Increase Engagement with Millennial & Gen Z Audiences
Actionable consumer data with multi-faceted audience segmentation.