Our Mission

We founded Yawye on the premise that the emotions of digital natives were being ignored and misunderstood with great consequences. 

We believe this applies to our social and political fabric, our workplace environments, and the way brands think about loyalty and trust. Pulling together a team of engineers, behavioral scientists, and technical infrastructure experts, we have built a platform to measure feelings with precision and enormous scale.

Emotions, if properly understood, can make the difference in a highly polarized, divided world.

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